On Sunday, the 18th of September, Rira Sugawara presented the Spring Summer 2012 collection of her brand "Dans la vie", under the catwalk title "My pop Madonna"
Background:
Background:
Rira Sugawara is a Japanese designer who studied at Waseda university, and initially learned design printing. She later used this method to create clothes under the brand "Dans la vie" from 2000 onwards. She now uses her own prints, inspired from japanese animated movies and described as Pop Art. She is currently a member of the council of fashion designers Tokyo
The Spring Summer 2012 collection consists mainly of dresses / skirts and short jackets, in four main sets: three different PVC sets with prints in flashy colours (yellow, red and orange) and one set of more classical clothes using cotton and tulle. The whole show was completed by several pop musics in a row, starting with Madonna and finishing with Lady Gaga.
The Spring Summer 2012 collection consists mainly of dresses / skirts and short jackets, in four main sets: three different PVC sets with prints in flashy colours (yellow, red and orange) and one set of more classical clothes using cotton and tulle. The whole show was completed by several pop musics in a row, starting with Madonna and finishing with Lady Gaga.
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