The last show I saw on Friday was the presentation of JENA.THEO at the Somerset House in the evening, but this time at the embankment gallery show space.
Background information:
JENA.THEO is a duo consisting of Jenny Holmes and Dimitris Theocharidis. They both studied at the London College of Fashion and became well-known after winning the Fashion Fringe competition in 2009 (see my former post about the Fashion Fringe on 17th Sept 2011 for an explanation on the competition).
Roy Peach from the London College of Fashion was in the front row at the show to observe the brand’s progress and support the designers, as he belongs to the usual jury of the London Fashion Fringe.
Pandemonia also made a quick appearance before the show, but didn’t attend it in the end.
This season the designers have been exploring geometric shapes with an asymmetric and edgy finishing for this collection named “Heavy Metal”. Raw leather, fringes and prints constitute the JENA.THEO look of the modern woman, with her strengths and energy.
The large and asymmetric shapes of the blouses and tops created were in permanent contrast with the stretch classical looks of the leggings and jeans (in tones of grey, black and bleached blues) chosen to match it.
For this collection JENA.THEO collaborated with O.Two for the creation of the print designs. Different paints have been mixed and applied to surfaces, in order to create expressive landscapes all over the clothes.
The main trademark of the brand is to combine luxury (through materials chosen: silk and leather) and street style (through bold shapes and wild looking prints), in some way to bring the catwalk to the people.
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