LFW A/W 2012, Francesca Marotta

The next show I got to see brought me in the middle of the City of London: The presentation of Francesca Marotta’s A/W 2012 collection took place in the very stylish and ancient style room of MYBEAUTIFULCITY at Goldsmith’s Hall.

The place was perfectly fitted to the style of the Designer’s collection, corresponding to high level fashion and very elegant shapes and materials.

Background information:

Francesca Marotta is a Sicilian designer who is based in London.

She graduated from the London College of Fashion.

For this A/W collection, with the title “Amore della mia Vita”, she was inspired by the strong women of Sicily who have loved and lost someone close to them. The models came up as in a Sicilian funeral, dressed up with dark clothes made of cashmere, silk, leather and lace. All the shapes that she created emphasized the women shapes and feminity, while remaining very elegant. To contrast with the black clothes – referring to the act of mourning here – Francesca Marotta added jewellery pieces with flashy colours created by Milko Boyarov. This little appearance of bright colours reflects for the designer a glimmer of hope that someday women won't be oppressed anymore in Sicily. The last dress was worn by a model who was wearing a crown and conveyed the idea of a feminine figure of Jesus with tears of blood. This last dress was clearly the masterpiece of her Fall collection.

  

                       

                    

                 

 

             

       

                               

      

            

I had the pleasure to be allowed backstage and could take a couple of shoots of the busy atmosphere after the show. While everyone was tiding up the place and models were coming out of the building, Francesca Marotta, pretty much touched by the whole show but also proud of what she achieved, was giving some interviews to journalists.

 

This was my first time attending one of her shows (her second collection to date) and I have to say I was very impressed by the difference in style compared to other designers. Her trademark is closer to luxury fashion and brings a hint of Italian styling over to London. Already looking forward to her next collection !