Genny S/S 2013, Milan Fashion Week

  Hi everyone !

 

Today my next report will be on the brand Genny,  which was presented
on saturday 22 September in Via Santo Spirito in Milan.
 

While waiting for the show, and few fashion-addicts

were being interviewed in the street:

 

 

  

The room arranged for the Fashion Show was adorned with castle-like statues and walls, and was actually offering an interesting contrast to the modern collections of Genny: 

  

 

 

 

 

 

Designer background:

Genny was created as a womenswear brand by Arnaldo Girombelli in Ancona in 1961.

From 1973 Gianni Versace will work at Genny for 2 decades, until the beginning of the 90s. In 1980 when Girombelli dies, his wife Donatella Ronchi takes over the direction of the brand. In 1984, she has the possibility to present the collections in the United States at the White House. Thanks to this event, the brand will gain international exposure during the 90s, and be able to extend its collections to perfumes, accessories, eyewear and shoes.

 

From 2001 Genny becomes part of the Prada Group, but the production of the brand is suspended from 2004. In 2011 Genny was acquired from Prada by the Swinger International Group which started the collections again with Gabriele Colangelo as a new designer. The first range of new collections was presented in Milan in September 2011.

Source: Wikipedia

 

For this collection Genny played with summer tones such as beige and turquoise,
and used geometric shapes on the clothes, maintaining the sporty impression of the designs,
which is very characteristic to the brand:

 

  

 

        

 

 This collection unveils the image of a modern and confident woman

who wears comfortable clothes that make her look stylish

   

 

             

 

 

My next report will be on the amazing new shoes collection of Giuseppe Zanotti,
so come back for more incredible designs !